In its recently released version of their Mobile Sellers Trust Index ranking the top mobile platforms in programmatic advertising, Pixalate — the Media Rating Council accredited vendor for display ad viewability, ranked AdColony number one, rising three spots from the previous ranking to command the top position.
As mobile advertisers increasingly turn to programmatic ad buying, the issue of trust is front and centre. Advertisers and agencies want partners that are transparent, offer full reporting, and can deliver what they promise upfront; publishers want high-quality traffic and data.
Pixalate analyzes data from billions of programmatic transactions across the entire advertising stack, looking at things like transparency, reach, and the availability and precision of location data. They also look at more technical items like General Invalid Traffic Score (GIVT) and Sophisticated Invalid Traffic Score (SIVT).
Some of the key drivers behind this ranking are as below:
- AdColony’s continued focus on inventory that comes directly through their software development kit via some of the largest app developers in the world
- Delivering high-quality, full-screen experiences with, most importantly, 100 percent viewability and 90 percent ad completion
- Commitment to a transparent, brand-safe environment that reaches global audiences on the world’s most popular applications
The high Moat Analyitics scores demonstrate that ads on AdColony's network are being seen and heard, they’re being viewed by real end-users, and those people are viewing ads for a longer-than-average period of time.
The rise up the ranks reiterates AdColony's aim to build trust — especially when it comes to fraud and brand safety — with an ethos that all marketers should have peace of mind when it comes to running mobile media campaigns in line with larger brand goals.
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