Staff Writer
Sep 19, 2017

AdColony ranked most trustworthy programmatic mobile ad platform

AdColony is topping charts in a market searching for transparency.

AdColony ranked most trustworthy programmatic mobile ad platform

In its recently released version of their Mobile Sellers Trust Index ranking the top mobile platforms in programmatic advertising, Pixalate — the Media Rating Council accredited vendor for display ad viewability, ranked AdColony number one, rising three spots from the previous ranking to command the top position.

As mobile advertisers increasingly turn to programmatic ad buying, the issue of trust is front and centre. Advertisers and agencies want partners that are transparent, offer full reporting, and can deliver what they promise upfront; publishers want high-quality traffic and data.

Pixalate analyzes data from billions of programmatic transactions across the entire advertising stack, looking at things like transparency, reach, and the availability and precision of location data. They also look at more technical items like General Invalid Traffic Score (GIVT) and Sophisticated Invalid Traffic Score (SIVT).

Some of the key drivers behind this ranking are as below:

  • AdColony’s continued focus on inventory that comes directly through their software development kit via some of the largest app developers in the world
  • Delivering high-quality, full-screen experiences with, most importantly, 100 percent viewability and 90 percent ad completion
  • Commitment to a transparent, brand-safe environment that reaches global audiences on the world’s most popular applications

The high Moat Analyitics scores demonstrate that ads on AdColony's network are being seen and heard, they’re being viewed by real end-users, and those people are viewing ads for a longer-than-average period of time.

The rise up the ranks reiterates AdColony's aim to build trust — especially when it comes to fraud and brand safety — with an ethos that all marketers should have peace of mind when it comes to running mobile media campaigns in line with larger brand goals.



Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.