Business Insider's website boasts more than 10 million unique visitors per month, and the publishers are now looking to capitalise on that reputation in Asia in particular.
Aaric Lo, commercial director of Ad2One Hong Kong, said he was confident of strong interest from some big players and brands in the regional market. "We are anticipating a lot of interest from brands who need to find creative and innovative ways to reach corporations, high net worth and top executives," he said.
"Coping with our mission to bring in premium digital media to Asia, we are pleased to be assigned as the digital sales house for businessinsider.com."