BEIJING: BTV - the organisation that was formed following the
mid-year merger of Beijing Television and Beijing Cable TV which
together operate more than 10 channels - has appointed ACNielsen Media
International to supply ratings data for some 60 channels which air
across the Chinese capital.
The deal calls for regular audience monitoring of the BTV channels as
well as almost 50 channels of national broadcaster China Central TV and
satellite operators.
Prior to the merger of the two stations, ACNielsen provided ratings data
to Beijing Cable, while Beijing Television used CVSC Sofres Media.
However, CSM managing director Tony Wang, said that the ACNielsen deal
would not exclude CSM from any assignment with BTV. "We have a contract
with Beijing Television and this is still valid now and we are in talks
to continue with the contract." Wang said it was not unusual for
television operators in China to use more than one ratings services.
ACNielsen Greater China executive director, Philip Rich, said: "Our TV
ratings will provide BTV with analysis and insights to assist them in
enhancing its product offering and increasing viewership in a
highly-competitive market."
Rich added: "The merger (of the TV sector) is still working its way
through the two stations, but we are working hard to maintain a strong
relationship with the new entity."
