ACNielsen bags ratings deal for Beijing stations

BEIJING: BTV - the organisation that was formed following the mid-year merger of Beijing Television and Beijing Cable TV which together operate more than 10 channels - has appointed ACNielsen Media International to supply ratings data for some 60 channels which air across the Chinese capital. The deal calls for regular audience monitoring of the BTV channels as well as almost 50 channels of national broadcaster China Central TV and satellite operators. Prior to the merger of the two stations, ACNielsen provided ratings data to Beijing Cable, while Beijing Television used CVSC Sofres Media. However, CSM managing director Tony Wang, said that the ACNielsen deal would not exclude CSM from any assignment with BTV. "We have a contract with Beijing Television and this is still valid now and we are in talks to continue with the contract." Wang said it was not unusual for television operators in China to use more than one ratings services. ACNielsen Greater China executive director, Philip Rich, said: "Our TV ratings will provide BTV with analysis and insights to assist them in enhancing its product offering and increasing viewership in a highly-competitive market." Rich added: "The merger (of the TV sector) is still working its way through the two stations, but we are working hard to maintain a strong relationship with the new entity."

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