The agency will work with Acer’s marketing communications team to formulate the company’s communications strategy, to strengthen and consolidate its position as the number one personal computer brand in Indonesia.
It will support Acer in formulating and implementing a comprehensive action plan involving all aspects of marketing communications throughout the year, including CSR implementation, media relations, CRM and community engagement.
Commenting on the appointment, Helmy Anam, head of marketing communications Acer Indonesia, said, “We are confident that this partnership between Acer and Maverick is what is best for our communications needs. Their original ideas, professionalism, strong team dynamics and experience in the communications industry are exactly what we need for Acer to realise our motto of ‘Breaking the barriers between people and technology’.”
Crivenica Alam, head of consultancy at Maverick, said, “Acer Indonesia is a particularly prestigious account in Indonesia because they are virtually the only IT company that uses communications strategically to achieve their business objectives. We are excited to be working with them in the year ahead.”
Founded in 2002, Maverick handles communications programs for clients such as Airbus, Airbus Military, Anugerah Adiwarta, AXIS, Sampoerna A, Coca-Cola Indonesia and Nestlé.
