Gideon Spanier
Jan 9, 2018

Accenture: Large-scale agency M&A is 'not our game'

"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.

Accenture chairman and chief executive Pierre Nanterme.

Accenture will not consider a takeover bid for a large ad agency group because its chief executive says there has been a 100% failure rate with such deals.

Accenture Interactive, the consulting giant’s marketing services arm, fuelled speculation that it could bid for a larger ad group last year, in which it eventually acquired 10 small or mid-sized agencies. 

However, Pierre Nanterme, the chairman and chief executive of Accenture, gave a...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

The Washington Post: being owned by Jeff Bezos 'allows us to think long term'
22 hours ago

The Washington Post: being owned by Jeff Bezos ...

EXCLUSIVE: The Washington Post's new chief revenue officer Joy Robins talks to Campaign about the future of media, innovation under Jeff Bezos, and the Post's attempts to build a digital ad network to rival the big platforms.

MediaCom launches business acceleration programme
23 hours ago

MediaCom launches business acceleration programme

Industry-wide workshops and content will be curated with practical and actionable themes.

You've never seen church fliers like these before
23 hours ago

You've never seen church fliers like these before

When your church has one of Asia's best-known creatives, Eugene Cheong, as a member, you get a punchy, smart and memorable campaign for your upcoming events.