The cement firm’s first-ever television ad drives this point home as it features a man driving through jungles and deserts in adverse weather conditions.
A narrator talks about a dream of building a palace that will be filled with light and laughter. The voice over is actually a request from a small homeowner who is overjoyed when the persistent traveller arrives in the ACC Helper van.
A narrator talks about a dream of building a palace that will be filled with light and laughter. The voice over is actually a request from a small homeowner who is overjoyed when the persistent traveller arrives in the ACC Helper van.
Credits:
Project ACC Help
Client ACC Cement
Creative agency Everest Brand Solutions, Mumbai
National creative director N Padmakumar
Copywriter N Padmakumar
Production house Blink Pictures
Director Indrajit Nattoji
Media agency OMS
Post-production company Famous Studios
Exposure Television