Absolut Vodka hosts party in a disused Hong Kong factory warehouse

A party on 21 March celebrated Absolut's first ArtBeat project, curated by conceptual artist Jay Forster and DJ duo Daft Pink and presented by Hong Kong-based brand activation agencies BrandRapport and BrandBeat. Absolut has strong brand positioning in the art space, but its agencies wanted to create something that brought that down to a local level in Hong Kong.

by Jenny Chan 陳詠欣