Absolut breaks 25-year drought

Absolut Vodka has launched its first new brand campaign in 25 years, marking the first time the base brand will advertise on broadcast television. Developed by TBWA\Chiat Day and OMD, the multimedia campaign positions the brand as 'The Absolut Vodka' and celebrates other classics that are 'absolutes' in US culture. Two 30-second television TV spots are debuting on cable outlets such as Comedy Central and Fox Sports Net, along with online and print executions.