Abplanalp readies new venture
Alex Abplanalp, who recently resigned as CEO of Zenith Media China, is to set up a new auditing company specialising in China media. <br><br> He will be joined in the new venture, The China Media Consulting Group (CMCG), by former deputy general manager of ZenithOptimedia and CMX Buying Center Christine Qian, who becomes managing director. <br><br> "The company is owned by the founders and is not associated with any agency groups or media vendors," Abplanalp said. "CMCG will not plan or buy media, and will work exclusively with advertisers as their specialist media management consultants and auditors." <br><br> Abplanalp said that the new company, which will be based in Shanghai, will be China's first on-the-ground specialist media auditing consultancy.
