ABN Amro restarts creative review

HONG KONG - Financial services giant ABN Amro is in the initial stages of restarting its regional creative review, which was shelved earlier this year after a first round of credentials presentations.

Several agencies are meeting with ABN Amro’s regional marketing team including Y&R and DDB, after both were involved in the initial process. It's not clear whether M&C Saatchi - also involved in the first round - will take part.

The creative review, aimed at consolidating ABN's agency roster, follows the appointment of Carat to handle ABN’s 16-market media account, estimated at around US$16 million (Media, 12 January).