The TNBT-owned agency will oversee above- and below-the-line advertising for ZeroCal, a light carbonated drink aimed at females while handling a CSR program and activation work for Absolute Water, the largest bottled water brand in the archipelago.
ABI would also be looking at communications to strengthen the positioning and awareness of its 100 Plus isotonic sports beverage.
ABI appoints Crush to build brand awareness
MANILA - Asia Brewery Incorporated (ABI), the second-largest brewery in the Philippines, has handed Crush Advertising advertising duties for its ZeroCal, Absolute Water and 100 Plus brands.
