The most significant change was the exit of Riza Hamdallah, PediaSure’s brand manager. Two agencies invited to pitch, Hakuhodo Indonesia and Berakar, confirmed the news.
PediaSure is a nutritional supplement developed for children aged one to 10 years-old.
Abbott stalls PediaSure pitch in Indonesia
JAKARTA - Global healthcare giant Abbott Laboratories has put on hold a creative pitch for its milk formula brand PediaSure in Indonesia following a series of management changes at the company.