While the motivation for the review is unclear, a source speculated that Abbott could be seeking to consolidate its media accounts into one partnership.
The company is understood to work with a variety of agencies across the region, including ZenithOptimedia in China and MEC in Pakistan.
The company is understood to work with a variety of agencies across the region, including ZenithOptimedia in China and MEC in Pakistan.
Abbott has operations in 13 other markets in Asia, including Australia, New Zealand, Hong Kong, Singapore, India, Indonesia, Japan, Korea, Malaysia, Taiwan, Thailand, Vietnam and the Philippines.
