The WPP firm is believed to have pitched against several local agencies including incumbent Brand Ideas for the projects. It is expected to launch an awareness campaign for Iberet (a multivitamin/iron supplement), an outdoor drive for Cecon (a Vitamin C tablet) and an activation campaign for schoolchildren for Vidaylin (a multivitamin for kids) in the year ahead.
Peter Sandor, CEO of Bates 141, said: “Now that Bates 141 Philippines has a hand in place with Abbott, the agency will certainly make space for more.”
