Working with animation house Aardman and production house Kode, Ogilvy used a shirt as a canvas and foods as paints to create a charming series of animations about two lovable monsters.
According to Ad Nut's UK colleagues:
The animation was created by painting a frame of the story on a white shirt, washing the shirt, then painting the next frame. This process was repeated 2,576 times by 10 artists over the course of three months to complete the ad, which will run in cinemas and online.
Ad Nut loves most of what Aardman does—Wallace & Gromit, Chicken Run, the underappreciated Arthur Christmas, this recent series of tributes to David Attenborough and even Shaun the Sheep—so it's no surprise Ad Nut finds this campaign watchable.
That said, Ad Nut has a long-standing complaint about detergent campaigns, and this one is no exception. Was each stain allowed to dry before the washing commenced? The ads imply it but don't make it 100-percent clear. And if it wasn't dry, it's not actually a stain, is it? In Ad Nut's many and torturous laundry experiences (it's a long story) no detergent on the planet can get out dried on mustard, or strawberries, or grass. Whereas anything can get those things out of the clothing if you attend to it immediately.
Until some advertiser makes this more clear, Ad Nut remains skeptical about stain-removal claims, and suspects experienced human launderers are also not fooled.
Love the videos though. Ad Nut would enjoy seeing the little monsters in a TV series of their own.
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