Ad Nut
May 12, 2016

Aardman animates adorable stain-based monsters for Persil

From the UK: 'Monster stains', for Persil (Unilever) by Ogilvy & Mather London

Aardman animates adorable stain-based monsters for Persil

Working with animation house Aardman and production house Kode, Ogilvy used a shirt as a canvas and foods as paints to create a charming series of animations about two lovable monsters.

According to Ad Nut's UK colleagues:

The animation was created by painting a frame of the story on a white shirt, washing the shirt, then painting the next frame. This process was repeated 2,576 times by 10 artists over the course of three months to complete the ad, which will run in cinemas and online. 

Ad Nut loves most of what Aardman does—Wallace & Gromit, Chicken Run, the underappreciated Arthur Christmas, this recent series of tributes to David Attenborough and even Shaun the Sheep—so it's no surprise Ad Nut finds this campaign watchable.

That said, Ad Nut has a long-standing complaint about detergent campaigns, and this one is no exception. Was each stain allowed to dry before the washing commenced? The ads imply it but don't make it 100-percent clear. And if it wasn't dry, it's not actually a stain, is it? In Ad Nut's many and torturous laundry experiences (it's a long story) no detergent on the planet can get out dried on mustard, or strawberries, or grass. Whereas anything can get those things out of the clothing if you attend to it immediately.

Until some advertiser makes this more clear, Ad Nut remains skeptical about stain-removal claims, and suspects experienced human launderers are also not fooled.

Love the videos though. Ad Nut would enjoy seeing the little monsters in a TV series of their own. 

 

 

 

 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

 

Related Articles

Just Published

17 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

22 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

22 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

22 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.