AA selects Igoo for Zhuhai Airport rebrand
The Airport Authority Hong Kong (AA) has confirmed its selection of Igoo Communications as the marketing consultancy for the re-branding and launch for Zhuhai Airport, following a three-way pitch which began in November last year. <BR><BR> Igoo will provide strategic input to build up a new corporate image for the airport, which is operating under a new joint-venture management structure, as well as handling its re-branding and market positioning in the Pearl River Delta region. <BR><BR> "As the competition among the five Pearl River Delta airports is getting tough, our strategic direction is to position Zhuhai Airport alongside the city's development - a garden city with increasing resorts and vacation spots," said Igoo CEO, Ben Lui.
