A thank you to dotcoms

We were cautious in our expectations for 2000. Yes, we knew Asia was coming out of recession, the stock markets were bouncing back and dotcoms were just beginning to take off, but we were also worried that the millennium time-bomb might cause widespread economic melt down. Just how wrong could we be? 2000 has turned out to be a phenomenal year with double digit growth throughout the region. Dotcom spending exploded in the second quarter plastering every square meter of outdoor space in Asia. While dotcoms came and went, and thankfully paid their bills, they stole staff - but now, nine months later, they are sending them back. They generated a 'dotcoms are sexy' mentality and suddenly media specialists were yesterday's sex-sirens. We were forced to take a hard look at ourselves and recognise that in the headlong rush to build billings, we needed greater focus on people. Building teams and communities, having fun, sharing goals and objectives, setting out a clear corporate vision, recognising success, training, coaching, building passion etcetera are fundamental, and the dotcom frenzy reminded us of this. In my mind, year 2000 has been a memorable year thanks to the dotcoms. Not only did they deliver windfall revenues, but they reminded us that people are our most important asset. So: are media specialists sexy again? Maybe not - but we're trying. Thank you dotcoms, it's been fun.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com