A thank you to dotcoms

<p>We were cautious in our expectations for 2000. Yes, we knew Asia </p><p>was coming out of recession, the stock markets were bouncing back and </p><p>dotcoms were just beginning to take off, but we were also worried that </p><p>the millennium time-bomb might cause widespread economic melt down. </p><p><BR><BR> </p><p>Just how wrong could we be? 2000 has turned out to be a phenomenal year </p><p>with double digit growth throughout the region. </p><p><BR><BR> </p><p>Dotcom spending exploded in the second quarter plastering every square </p><p>meter of outdoor space in Asia. </p><p><BR><BR> </p><p>While dotcoms came and went, and thankfully paid their bills, they stole </p><p>staff - but now, nine months later, they are sending them back. They </p><p>generated a 'dotcoms are sexy' mentality and suddenly media specialists </p><p>were yesterday's sex-sirens. </p><p><BR><BR> </p><p>We were forced to take a hard look at ourselves and recognise that in </p><p>the headlong rush to build billings, we needed greater focus on </p><p>people. </p><p><BR><BR> </p><p>Building teams and communities, having fun, sharing goals and </p><p>objectives, setting out a clear corporate vision, recognising success, </p><p>training, coaching, building passion etcetera are fundamental, and the </p><p>dotcom frenzy reminded us of this. </p><p><BR><BR> </p><p>In my mind, year 2000 has been a memorable year thanks to the </p><p>dotcoms. </p><p><BR><BR> </p><p>Not only did they deliver windfall revenues, but they reminded us that </p><p>people are our most important asset. </p><p><BR><BR> </p><p>So: are media specialists sexy again? Maybe not - but we're trying. </p><p>Thank you dotcoms, it's been fun. </p><p><BR><BR> </p>