Ad Nut
Jun 27, 2017

A photo printer, of all things, brings a young couple together

Facebook video for HP Sprocket Photo Printer features original song by local artists Benjamin Kheng and Narelle Kheng of The Sam Willows.

A photo printer, of all things, brings a young couple together

Purposely shot in vertical format, this video by Goodstuph for HP Singapore has scored over 1 million views on Facebook. According to the agency, the format takes over the viewer's phone and also "mirrors how most young relationships take place today—over smartphone screens."

Do small photo printers have a place in young people's lives? Not sure, but this work certainly makes hard copies seem romantic.

(Ad Nut is so old that Ad Nut had to use film cameras to take pictures of Ad Nut's first love interests. And selfies hadn't even been invented yet.)

CREDITS

Advertising Agency: Goodstuph, Singapore
Executive Creative Director: Pat Law
Art Director: Nigel Tan
Director / Editor Jayden Tan
Assistant Director: Nicholas Ee
Account Lead: Takumi Kinjo
Story: Nigel Tan, Takumi Kinjo, Jayden Tan, Teo Chin Yen
Junior Creative: Issa Mauricio
Production Assistants: Samantha Ho, Shaun Tan
Music: Benjamin Kheng, Narelle Kheng / FLY Entertainment
Music Producer: James Lye

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Tags

Related Articles

Just Published

43 minutes ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

1 hour ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

1 hour ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

1 hour ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.