A photo printer, of all things, brings a young couple together

Purposely shot in vertical format, this video by Goodstuph for HP Singapore has scored over 1 million views on Facebook. According to the agency, the format takes over the viewer's phone and also "mirrors how most young relationships take place today—over smartphone screens."

Do small photo printers have a place in young people's lives? Not sure, but this work certainly makes hard copies seem romantic.

(Ad Nut is so old that Ad Nut had to use film cameras to take pictures of Ad Nut's first love interests. And selfies hadn't even been invented yet.)

CREDITS

Advertising Agency: Goodstuph, Singapore
Executive Creative Director: Pat Law
Art Director: Nigel Tan
Director / Editor Jayden Tan
Assistant Director: Nicholas Ee
Account Lead: Takumi Kinjo
Story: Nigel Tan, Takumi Kinjo, Jayden Tan, Teo Chin Yen
Junior Creative: Issa Mauricio
Production Assistants: Samantha Ho, Shaun Tan
Music: Benjamin Kheng, Narelle Kheng / FLY Entertainment
Music Producer: James Lye

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