Purposely shot in vertical format, this video by Goodstuph for HP Singapore has scored over 1 million views on Facebook. According to the agency, the format takes over the viewer's phone and also mirrors how most young relationships take place todayover smartphone screens.
Do small photo printers have a place in young people's lives Not sure, but this work certainly makes hard copies seem romantic.
Ad Nut is so old that...
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227
Subscribe
Why Subscribe?
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events
or call +852 2122 5227
or email subscriptions@campaignasia.com
