Ad Nut
Jun 27, 2017

A photo printer, of all things, brings a young couple together

Facebook video for HP Sprocket Photo Printer features original song by local artists Benjamin Kheng and Narelle Kheng of The Sam Willows.

Purposely shot in vertical format, this video by Goodstuph for HP Singapore has scored over 1 million views on Facebook. According to the agency, the format takes over the viewer's phone and also mirrors how most young relationships take place todayover smartphone screens.

Do small photo printers have a place in young people's lives Not sure, but this work certainly makes hard copies seem romantic.

Ad Nut is so old that...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Google looks to banking with plans for current accounts
Premium
5 hours ago

Google looks to banking with plans for current accounts

Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.

Premium
Hakuhodo invests in Thai digital agency Winter Egency
Premium
12 hours ago

Hakuhodo invests in Thai digital agency Winter Egency

W/E to become consolidated subsidiary of Hakuhodo by end of January.

Premium
Dentsu details group management structure, leadership
Premium
13 hours ago

Dentsu details group management structure, leadership

The Japan-based giant added some detail to its new "pure holding company" structure.

Premium
APAC weakness weighs on Dentsu earnings
Premium
15 hours ago

APAC weakness weighs on Dentsu earnings

"There are no green shoots of recovery" in China or Australia, Dentsu said, as organic growth declined.