Aug 30, 2016

5 reasons why agency awards matter

In a time when agencies are under more pressure than ever to deliver for clients and prove their value, here's why agency awards are worth entering.

5 reasons why agency awards matter

Get your work appraised by the region’s top client marketers

The judges’ expertise in the marketing and advertising industries combined amounts to decades, if not lifetimes, of experience. Hailing from leading global organisations, these C-suite and Senior Management professionals are actively paving the way for industry excellence, innovation and creativity. Not to mention the judges’ combined purchasing power – these are the very people you want your agency to be in front of and for the right reasons!

Showcase the business achievements of your organisation and your clients

You’ve had a great year, your clients have had a great year – you’ve boosted their ROI. Why wouldn’t you shout about it? Industry awards are designed to shine the spotlight on success and to push the industry standards; by entering you are singing the praises of your agency, the talent within in your agency and how you’ve made a real difference to your clients.

Raise the standards of the advertising and communications industry

Wait. It’s not all about me?! No! It’s not all about you. Industry awards need to propel the industry forward by status quo of the organisations within that industry. Creative industries like the advertising world thrive on driving creativity, inspiring leadership and showcasing outstanding business performance.

Celebrate your success and honour industry excellence

Who doesn’t like an awards night? Even if you’re not shortlisted it’s a great way to support the industry and benchmark your work against your peers. Awards nights are also an excellent way to acknowledge your team’s work and reward the talent in your agency, as well as the industry they work in.

Get the recognition you deserve on a national and regional level

The beauty of agency awards is that anyone can enter, big or small, and everyone has a chance to win. Agency awards are broken into regions and categories, so there are multiple opportunities to enter and showcase your success. Bigger budgets and bigger agencies don’t necessary mean more creativity and greater ROI. Smaller agencies can compete, and agency awards are a great way to gain exposure and increase media coverage of your organisation’s success – not just at a national level but at a regional level – putting your organisation on the map!

Whether you’re looking to appraise your work, or want to celebrate your agency’s talent, there are plenty of good reasons to enter. For the last 23 years Campaign Asia-Pacific’s prestigious Agency of the Year Awards has continuously raised the bar across Asia-Pacific’s advertising and communications industries by recognising inspired leadership, management excellence and outstanding business performance on both regional and national level. It is the only agency performance awards in the region with results compiled by PwC (PricewaterhouseCoopers). The awards are now open for entries for all media, advertising, digital, PR, independent and specialist agencies from all countries in the Asia-Pacific region (including Australia and New Zealand). For further details on how to enter visit the Agency of the Year website here:

What makes an award winning entry? Download your Agency Award Guide here.


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