Chia will work closely with the executive committee in elevating the stature and prominence of Singapore's advertising and marketing communications industry, acting as its collective voice, as well as nurturing rising advertising talents and creativity.
In addition, Chia will represent the 4As in related industry organisations and government-led industry councils/panels at both national and international levels.
President of 4As Theodore Choo remarked: "Much good changes are happening within 4As as we revamp the association while continuing to work closely with our members, and key stakeholders to champion causes that impact the advertising industry. We believe that with Chia's background and support of the new team, the association is well-paced to grow to the next level."