Linda Locke, chairperson of the 4As Creative Advisory Panel (CAP), said: "In view of the downturn in the global economy, the financial pressure it has placed on agencies and the subsequent reduction in advertising, as well as the density of award shows at the end of the year, the CAP committee has taken the decision to move the CCA to April 2010. This will be the new official month for the CCA.”
The qualifying period for 2010’s CCA will be increased from a 12-month to a 16-month qualifying period.
