Thirty-three designs for the new logo were judged by 4As agencies, with BatesAsia's attempt eventually winning.
The body is hoping the new logo is a signal of a more "dynamic and out-reaching new era" said 4As chairman Royce Yuen.
"We're committed to uplifting our creative work by benchmarking international standards, and looking to position advertising as a driving force for creative industries in Hong Kong," he added,
Other initiatives for 2007 include improving public understanding of the industry, and attracting new blood - through a series of promotional events in shopping malls, public seminars, book launches and schools.
