Amid a leadership reshuffle and being heavily impacted by contractions in the tech sector, RGA has focused on strategic reinvention and diversification to stand out going forward.
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Entries from Latin America are up by 16%.
Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
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