The company is already thought to work with Neo@Ogilvy for digital media buying and planning.
361 is positioning itself aggressively in the China market, where it has a strategic partnership with WW, and sponsors several major sporting events.
Top badminton players Lin Dan and Zhang Ning have acted as spokespersons for the brand, which is up against stiff competition both from international players like Nike and adidas, as well as local contenders Li Ning and Anta.
