3 confirms DDB appointment

As reported by Media, Hutchison Telecom's 3 has awarded its account to DDB Hong Kong. Other agencies that vied for the business included Publicis Worldwide and Ogilvy & Mather. Agnes Nardi, managing director of Hutchison Telecom, Hong Kong, said: "We were very impressed with their hard work and determination. We're looking forward to working with them to take the 3 brand to even greater heights." 3 has spent HK$107.3 million (US$13.8m) on advertising since its December 2003 launch up to the end of 2004's second quarter, according to figures from Nielsen Media Research.