Staff Reporters
May 13, 2020

2020 Digital Media Awards: Winners announced

Mindshare China won Agency of the Year honours and a McDonald's campaign by BBDO China captured the platinum award as the winners of the 2020 Digital Media Awards were announced today.

2020 Digital Media Awards: Winners announced

Campaign Asia-Pacific announces the winners of the 2020 Digital Media Awards, which celebrate the best digital marketing work, innovation and talent across Greater China and recognise the region's growing influence on the global digital industry. In all, 58 of the shortlisted entries won awards: 51 campaign awards (15 gold, 22 silver and 14 bronze), five individual and team awards, and two Grand Prix winners.

As there was unfortunately no award ceremony this year, we hope you will take some time to learn about the commendable work and people listed below. 

GRAND PRIX AWARDS

  • Agency of the Year: Mindshare China took the top honour on the strength of 13 total awards: four golds, six silvers and three bronzes. Eight of those awards, including all four golds, came via three different campaigns for Nike, while work for QQ Star Milk garnered four silver awards and a campaign for HsuFuChi added a bronze. 
     
  • Platinum Award: 'The Chinese New Year Transfiguration of McDonald’s', a campaign by BBDO China, earned the platinum for 2020 on the strength of five wins: four golds and one silver. Using celebrity influencers and a liberal sprinkling of 'golden' elements, including a temporary name change to 'Golden Arches', the campaign helped the brand build its association with Chinese New Year and exceed sales goals. 

CAMPAIGN AWARDS

A full listing of all of the gold-, silver- and bronze-winning campaigns across the three sections of the awards (Media, Sector, and Digital Media Owners) appears below. Follow the links here to learn about each of the gold-winning campaigns.

PEOPLE / TEAM AWARDS

The following individuals and teams won recognition in this year's awards. Please take some time to click through for details on their accomplishments.

FULL LIST OF WINNING CAMPAIGNS

MEDIA AWARDS
Category Award Campaign Title  Agency/Client  Brand Market  Entry ID
Search / Search Engine Optimization Bronze Baidu Omni Marketing in DFS retail practice Beijing Gridsum Technology Co., Ltd. DFS China M01.359869
Mobile Gold Nike All-Star Weekend: Better Than Broadcast Mindshare China Nike China M02.360636
Silver Nike: Getting Reluctant Runners Running Mindshare China Nike China M02.360641
Bronze HsuFuChi Chinese New Year Memory Train Mindshare China HsuFuChi China M02.360607
Website & Microsite Silver QQ Star Milk's Night at the Museum Mindshare China QQ Star Milk China M04.360670
Social Media Silver The Chinese New Year Transfiguration of McDonald’s BBDO China McDonald’s China M05.360508
Silver QQ Star Milk's Night at the Museum Mindshare China QQ Star Milk China M05.360672
Apps, Gaming Gold QQ Speed Mobile "Speeding Through New China" project N/A Tencent China M06.360164
Silver That Instant Go Feeling with Nike React Mindshare Taiwan Nike Taiwan M06.360692
Bronze Nike: Getting Reluctant Runners Running Mindshare China Nike China M06.360644
Interactive Media / Video Gold Empower Gen-Z: Reproducing Wang Lao Ji Inspire Communications Group  Wang Lao Ji China M07.360190
Silver VOLVO S60 VIDEO SERIES: TRADITIONAL CHINESE FOLK SUNT BlueFocus Digital VOLVO S60 China M07.360516
Silver QQ Star Milk's Night at the Museum Mindshare China QQ Star Milk China M07.360677
KOL Influencer / Viral Marketing Gold The Chinese New Year Transfiguration of McDonald’s BBDO China McDonald‘s China M08.360509
Silver Fearless of age,I have my story DeVries Global OLAY China M08.360674
Bronze A Handy Good Luck to the CNY Inspire Communications Group  Breeze China M08.360200
Digital Media Innovation Gold Empower Gen-Z: Reproducing Wang Lao Ji Inspire Communications Group  Wang Lao Ji China M09.360192
Silver Dress in Minority Customs N/A Tencent China M09.360073
Data Analytics / Insights Gold Nike Next%: Speed is Your Currency Mindshare China Nike China M10.360655
Silver  2019 TMALL BRAND STRATEGY BBDO China Tmall China M10.360485
Bronze  Never Stop Fighting PHD China HP Computer : ZHAN CLUB China M10.359628
Integrated Gold The Chinese New Year Transfiguration of McDonald’s BBDO China McDonald's China M11.360510
Silver Oreo X The Forbidden City BlueFocus Digital Oreo China M11.360578
Bronze Water Cycling Medialand Digital Strategy Limited Daan Forest Park Taiwan M11.359255
Bronze Nike: Getting Reluctant Runners Running Mindshare China Nike China M11.360647
E-Commerce Gold Nike Next%: Speed is Your Currency Mindshare China Nike China M12.360657
Silver The Makeover of the Four Immortals BBDO China KSF Express Noodles China M12.360502
Bronze 2019 TMALL BRAND STRATEGY BBDO China Tmall China M12.360483
SECTOR AWARDS
Category Award Campaign Title  Agency/Client  Brand Market  Entry ID
Beverages (alcoholic) Silver 2019 Hennessy Tmall Super Brand Day Shanghai Thunder Public Relations Consulting Co.,Ltd. Hennessy China S01.360550
Food & Beverage Products – non-alcoholic (including Pet Food) Gold Oreo X The Forbidden City BlueFocus Digital Oreo China S02.360593
Silver QQ Star Milk’s Night at the Museum Mindshare China QQ Star Milk China S02.360668
Bronze Empower Gen-Z: Reproducing Wang Lao Ji Inspire Communications Group  Wang Lao Ji China S02.360189
Pharmaceuticals, Consumer Health Gold A Handy Good Luck to the CNY Inspire Communications Group  Breeze China S04.360198
Consumer Products – Others Including Durable Goods Gold Nike All-Star Weekend: Better Than Broadcast Mindshare China Nike China S06.360631
Silver Nike: Getting Reluctant Runners Running Mindshare China Nike China S06.360638
Bronze adidas Originals Ozweego refreshed cultural dialogue MediaCom Originals China S06.359508
Cars, Automotive and Transportation Services Silver VOLVO S60 VIDEO SERIES: TRADITIONAL CHINESE FOLK SUNT BlueFocus Digital VOLVO S60 China S07.360518
Silver Deep Fake: You the Action Hero PHD VW Touareg China S07.359135
Bronze Cruising to the Dream Performance Mindshare Hong Kong Ltd - Neo Dream Cruises Hong Kong SAR S07.360571
Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants) Gold The Chinese New Year Transfiguration of McDonald’s BBDO China McDonald‘s China S08.360507
Silver TMALL BRAND STRATEGY BBDO China Tmall China S08.360395
Bronze IMC -《The Longest Day In CHANG’AN》 N/A Youku China S08.359965
Corporate Image & Corporate Social Responsibility Gold  SHOW THE CULTURE WITH THE MOMS BlueFocus Digital Pepsi China S12.360486
Silver Watch Out For This Woman BBDO China Alibaba China S12.360493
Charities, Public Health & Safety, Public Awareness Messages Gold Water Cycling Medialand Digital Strategy Limited Daan Forest Park Taiwan S13.359165
Silver Combing the Warrior Figurine's Hair Proximity Advertising (Shanghai) Company Limited/JQK Production Tsinghua University Art Museum China S13.360503
Bronze A Maze on Fingertips Helps the People Lost WeChat Advertising China Media Group China S13.360547
DIGITAL MEDIA OWNERS AWARDS
Category Award Campaign Title  Agency/Client  Brand Market  Entry ID
Most Innovative Media Technology Silver CDP based B2B marketing solutions empower HP's growth Beijing Gridsum Technology Co., Ltd. HP China DM01.359855
Bronze ZoomAI Technology Innovation N/A iQIYI China DM01.359235
Best Use of Integration Gold The Chinese New Year Transfiguration of McDonald’s BBDO China McDonald’s China DM02.360512
Silver 2019 TMALL BRAND STRATEGY BBDO China Tmall China DM02.360484

 

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