Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'The Dragon' by Ogilvy Hong Kong

KFC chose a timely moment to revive its fiery campaign.

2019 Cannes contenders: 'The Dragon' by Ogilvy Hong Kong
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: The Dragon
Agency: Ogilvy Hong Kong
Client: KFC 

Nominated by:

Leigh Reyes, president and CCO, MullenLowe Philippines:

A smart, timely follow-up to last year’s big outdoor winner.

Ben Welsh, chief creative officer, DDB Group Sydney:

The print has already done very well. Good to see them building on it. A great example of minimal movement improving things.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Digital Media Awards 2024 winners revealed

See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.

7 hours ago

Creative Minds: Why Eunice Hee looks up to Lee Kuan ...

Kvur's Eunice Hee opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and working on Singapore Airlines as an inaugural role.

9 hours ago

What's in a name? A new campaign explores labels, ...

WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.

12 hours ago

Meta’s ad billings propel 27% revenue surge

The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.