Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Meet Me Halfway' by Forsman & Bodenfors Singapore

Part of the beauty brand's Change Destiny series, the ad hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

2019 Cannes contenders: 'Meet Me Halfway' by Forsman & Bodenfors Singapore
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Meet Me Halfway
Agency: Forsman & Bodenfors Singapore
Client: SK-II

Nominated by:

Melinda Kerr, creative director, PwC: 

An insightful short film based on powerful insight and honesty. It handles both sides of the story with respect and restraint. No mention of the product until the logo at the end. Yes it's an ad at the end of the day - but it suggests the brand has depth and empathy. And it might just help some women feel less alone. Can't ask for much more than that.

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