|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Meet Me Halfway
Agency: Forsman & Bodenfors Singapore
Melinda Kerr, creative director, PwC:
An insightful short film based on powerful insight and honesty. It handles both sides of the story with respect and restraint. No mention of the product until the logo at the end. Yes it's an ad at the end of the day - but it suggests the brand has depth and empathy. And it might just help some women feel less alone. Can't ask for much more than that.