|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Living Seawall
Michael Barnfield, Creative Director, Saatchi & Saatchi, Sydney
Innovation and CSR are two not-so-secret ingredients for success at Cannes. In this campaign Volvo have broadened their remit beyond what auto manufacturers normally do and share their concern for the oceans. This surprising move delivers a surprising answer that looks to naturally clean the water with some human help. The scale may be small for now but the application of the idea is huge. The fact the solution is beautiful and functional will be of particular interest to design jurors.