Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Kawaii Tweak Hazard' by Dentsu Tokyo

Victims of AR photo tweaking lament their misfortunes in this quirky entertaining film for Gatsby by Dentsu Tokyo.

2019 Cannes contenders: 'Kawaii Tweak Hazard' by Dentsu Tokyo
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Kawaii Tweak Hazard
Agency: Dentsu Tokyo
Client: Gatsby

Nominated by:

Dami Sidharta, ECD, M&C Saatchi Indonesia:

When you can present a story that portray a real insight in an entertaining way, it will connect with people immediately. And if the story linked strongly to what you have to say, we are sold. I’ll grab a bottle! Easily my favourite from this region this year.

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.