|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Kawaii Tweak Hazard
Agency: Dentsu Tokyo
Dami Sidharta, ECD, M&C Saatchi Indonesia:
When you can present a story that portray a real insight in an entertaining way, it will connect with people immediately. And if the story linked strongly to what you have to say, we are sold. I’ll grab a bottle! Easily my favourite from this region this year.