|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Game of Thrones Graveyard
Agency: DDB Sydney
Daniel Galeano and Facundo Martinelli, associate creative directors, Marcel Sydney:
Games of Thrones is what drives subscriptions to Australia’s largest Pay TV providers. And in a time with streaming services like Netflix and Stan, when you have key content, you better capaitlise. And with Game of Thrones being the world’s biggest show, you need to do something big to get people’s attention. This activation in one of Australia’s largest parks was epic. An immersive experience, incredibly made and totally surprising. One of the best activations I’ve seen. Well done.
Rob Belgiovane, group chief creative officer, BWM Dentsu:
GOT has entered a new level of popular culture and bringing it to life by creating a real graveyard to commemorate the many deaths in the series gives fans a unique and immersive experience to live and breath the show in their own town. Jurors in Cannes won’t be seeing anything else quite like this, and the the quality of the installation is second to none. And there won’t be a juror in the room that isn’t a fan of the show, so this will definitely be an easy choice for Cannes win.