Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Friendshit' by Greynj United Bangkok

Kasikorn Bank's tale about foul-weather friends has already won a D&AD Wood Pencil.

2018 Cannes contenders: 'Friendshit' by Greynj United Bangkok
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Friendshit'
Agency: Greynj United Bangkok
Client: Kasikorn Bank

Nominated by:

Ng Tian It, CCO, McCann Worldgroup China

A good case study on how to woo using one’s own trademark storytelling traits to narrate a universal truth. Thailand has led the way in laying down its identity in advertising from way back and it's 'no hang ups about laughing at themselves' attitude always has that winning authencity that everyone can’t help but love. 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

1 day ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.