Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Friendshit' by Greynj United Bangkok

Kasikorn Bank's tale about foul-weather friends has already won a D&AD Wood Pencil.

2018 Cannes contenders: 'Friendshit' by Greynj United Bangkok
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Friendshit'
Agency: Greynj United Bangkok
Client: Kasikorn Bank

Nominated by:

Ng Tian It, CCO, McCann Worldgroup China

A good case study on how to woo using one’s own trademark storytelling traits to narrate a universal truth. Thailand has led the way in laying down its identity in advertising from way back and it's 'no hang ups about laughing at themselves' attitude always has that winning authencity that everyone can’t help but love. 

Related Articles

Just Published

2 hours ago

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

3 hours ago

Campaign Crash Course: Understanding attention-based...

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

3 hours ago

What does a social media platform for seniors look ...

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

8 hours ago

Interpublic Group names Channing Martin global ...

Martin will lead strategy on all diversity-related matters and expand the company’s equity and inclusion practices.