Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Friendshit' by Greynj United Bangkok

Kasikorn Bank's tale about foul-weather friends has already won a D&AD Wood Pencil.

2018 Cannes contenders: 'Friendshit' by Greynj United Bangkok
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Friendshit'
Agency: Greynj United Bangkok
Client: Kasikorn Bank

Nominated by:

Ng Tian It, CCO, McCann Worldgroup China

A good case study on how to woo using one’s own trademark storytelling traits to narrate a universal truth. Thailand has led the way in laying down its identity in advertising from way back and it's 'no hang ups about laughing at themselves' attitude always has that winning authencity that everyone can’t help but love. 

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