Creative Agency Performance League: 2011 year-end results
| NEW rank | LAST rank | Agency | Wins |
Billings gained (US$m) |
Billings lost (US$m) |
YTD totals US$m) |
| 1 | -1 | Ogilvy & Mather | Gome, China; BMW, Malaysia | 39 | 1 | 436 |
| 2 | -2 | DDB | Global Hospitals, India; Barrio Fiesta, Philippines | 20.43 | – | 342.9 |
| 3 | -3 | TBWA | Pran, Bangladesh; PCIC, Philippines | 2.26 | 3.1 | 222.4 |
| 4 | -4 | Publicis | Chang An Auto, China; Yindu Pictures, China | 4.22 | – | 216.7 |
| 5 | -6 | Grey Group | Converse,Korea; Procter & Gambler, Indonesia | 17.8 | – | 170.9 |
| 6 | -5 | Leo Burnett | Yingxue, China; Yung Shin Pharma Ind. Co. Ltd, Taiwan | 2.03 | – | 165.1 |
| 7 | -7 | Y&R | GZ Metro, China; Muthoot Pappachan Group, India | 7.6 | 1.17 | 156.3 |
| 8 | -8 | BBDO | Kolon Pharmacy (Bico Green), Korea; Fisho, Thailand | 5.45 | 6 | 148 |
| 9 | -9 | Lowe | – | – | – | 104.1 |
| 10 | -10 | JWT | Livart, Korea; Dentsu Creative Impact Pvt. Ltd., India | 4.6 | – | 80.6 |
Media Agency Performance League: 2011 year-end results
| NEW rank | LAST rank | Agency | Wins |
Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | -1 | OMD | Zhejiang SEMIR garment Co., China; Vector, New Zealand | 26.65 | 50.2 | 773.5 |
| 2 | -2 | MediaCom | FANCL, Hong Kong; Brand USA, Japan | 9 | 1.8 | 599.8 |
| 3 | -5 | ZenithOptimedia | BVI, Taiwan; Best Foods, India | 24.95 | – | 450 |
| 4 | -4 | Mindshare | British Midland Limited, India; Tesco Lotus, Thailand | 44.35 | – | 360.2 |
| 5 | -7 | MPG | AXA, Regional; Air France, Singapore | 82.55 | – | 311.1 |
| 6 | -3 | Carat | – | – | – | 258.6 |
| 7 | -6 | Vizeum | – | – | – | 218.9 |
| 8 | -8 | PHD | SunSuiVi Co., Taiwan; SC Johnson and Son Ltd., Singapore | 24.35 | – | 213.8 |
| 9 | (–) | Maxus | GSK, Australia | 43 | 10.5 | 154.9 |
| 10 | -9 | Mitchell | – | – | – | 126.8 |
METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Campaign Asia-Pacific magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.