The appointment, according to Bates CEO Peter Skalberg, is designed to help above- and below-the-line creative and account teams to better understand the digital world, to drive new business, and for digital to be spoken for in every brief. Gomez assumes the role of online business manager.
“The old model was for each discipline to fall under one roof, and that’s what we’re trying to achieve,” said Skalberg. “Digital should never just be an add-on. We want it to run through the core of the agency.”
At XM, Gomez worked on brands including Sony and GSK.
