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100 Years of Goldbears

To mark the 100th anniversary of its iconic Goldbears, Haribo aimed for a campaign that would go beyond driving short-term sales. The brand sought to celebrate its heritage in a way that felt meaningful to families and young adults in Singapore, while reinforcing the joy and nostalgia Goldbears have represented for generations. The challenge was to build emotional connection, boost shopper engagement, and offer customers a keepsake that would live on well beyond the pack and transform a purchase into a lasting brand memory. Target audience: Families with children and young adults in Singapore.

Feb 25, 2026

Let’s Play

Rinso is one of Indonesia’s leading laundry detergent brand, anchored in the “Dirt is Good” philosophy that champions child development through play and exploration. In a highly competitive, Unilever Indonesia sought to reinforce brand love and purpose while driving measurable sales uplift, without relying on price discounts. The objective was to connect with families and primary household shoppers by offering meaningful value beyond the product, strengthening emotional relevance while encouraging purchase.

Feb 25, 2026

Gaming Just Got Tastier

During Australia’s highly competitive Tax Time period, Lenovo wanted to stand out from other tech retailers and drive increased store sales. The objective was to create a creative, value-led promotion that appealed to both gaming and corporate audiences, differentiating Lenovo without relying on discounts. By partnering with TLC Worldwide, Lenovo sought a locally relevant campaign that could cut through the noise, leverage peak consumer spending behavior, and motivate purchase through meaningful added value.

Feb 25, 2026

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

Lotus’s Malaysia sought to move beyond traditional price-led promotions and discounts, which were delivering diminishing impact among Gen X and millennial shoppers increasingly motivated by lifestyle aspirations and experiences. Following its rebrand from Tesco Malaysia, the brand wanted a campaign that could differentiate Lotus’s in a competitive retail landscape while driving meaningful business outcomes. The objective was to increase average spend per visit, encourage repeat engagement, and build deeper emotional connection by turning routine grocery shopping into something more aspirational and loyalty-driving.

Feb 25, 2026

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan sought to elevate its travel retail experience, recognizing that today’s traveller looks for more than convenience - they seek a memorable, personalized encounter while being introduced to its travel exclusive collection. The Discover Your Expression (DYE) was developed to meet this need, transforming the retail journey with an interactive and user-friendly tool.

Tags: Macallan | Mobile |

Feb 26, 2025

POCO Indonesia - Being a brand guardian angel

Klikpr was selected to be POCO’s PR partner for three consecutive years, each year bringing its own unique challenges for the agency to address. The first year was particularly challenging: with POCO only recently being established as its own identity independent of Xiaomi, the one question to answer was how to make the upstart brand stand out from its parent company and in a sea of near-identical smartphone offerings. Another not-so-easy challenge to answer was dispelling public perception towards POCO as a ‘cheap’ brand and instead shift the audience’s perspective to align with its brand value: extreme performance at extreme price. Thirdly, instead of just wide, POCO went for deep: targeting very hypersegmented audience niches including gamers, skateboarders, fashion designers, and many such creative types. The brand announced even more product offerings in its second year, but this was at the same time an exercise in setting priorities to make su...

Mar 21, 2024

Strategic consultation and narrative development for Hyundai across the ASEAN region

Identifying anxiety around EV adoption as the main challenge for communications to tackle, Hyundai Motor Asia Pacific Headquarter) entrusted Klikpr to design specific and targeted PR narratives and campaigns to answer concerns toward range, charging infrastructure, and more. The agency had to have the capacity to craft strategic umbrella narratives aimed at strengthening the company’s positioning and mindshare as the leading mobility innovator in the region. At the same time, these umbrella narratives had to be broad enough to be paired with local insights, repurposed and broken down for use in individual markets across ASEAN. The agency was also tasked with building relationships with region-wide media.

Mar 21, 2024

World Health, Fitness & Wellness Festival 2023

Feb 29, 2024

Under Armour Combine 2022

With the debut of the first UA Combine, the 1-day fitness competition challenges athletes to push their limits and benchmark their performance against other athletes in their country. Competing athletes will go through 8 tests, challenging their Agility, Stamina, Vertical, Power, Endurance, Strength, Speed, and Cognition. Points will be earned for each completed test and athletes will be ranked according to their result.

Feb 29, 2024

From Now to Next: Achieving >66,000 Global Attendance at First Virtual 2021 Asian Financial Forum

Tags: Asian Financial Forum 2021 | Mobile | Online | Social |

Jan 05, 2022

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100 Years of Goldbears

Let’s Play

Gaming Just Got Tastier

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

The Macallan Global Travel Retail Experience – Discover Your Expression

POCO Indonesia - Being a brand guardian angel

Strategic consultation and narrative development for Hyundai across the ASEAN region

World Health, Fitness & Wellness Festival 2023

Under Armour Combine 2022

From Now to Next: Achieving >66,000 Global Attendance at First Virtual 2021 Asian Financial Forum

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