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DrugFreeSG Pop-Up 2022

Feb 29, 2024

Eat with Singha

Feb 29, 2024

Timezone Orchard Exchange Opening

The Event Objective: Create awareness and buzz for Timezone’s largest venue in Singapore at Orchard Exchange by leveraging an integrated communications and brand activation campaign, culminating in a burst of publicity leading to its grand opening The Target Audience: Teens & Young Adults Attracting casual visitors looking to fill their spare time, the Timezone in Orchard appeals to PASSIVE users who may stop by for a quick game or two while waiting for friends or a movie. Parents with Young Children Timezone in Orchard is a haven for ACTIVE users seeking a day of thrilling gaming experiences. It's the perfect destination for those who deliberately plan their trip to enjoy a day of fun and bonding.

Feb 29, 2024

Museum of Wonky English

In Japan, where saving face is a cultural imperative, making mistakes is feared and avoided. Duolingo, the world’s #1 language learning app, wanted to create a cut-through activation with big PR potential that could generate awareness for the brand, inviting potential learners to embrace their blunders while on the app, eventually changing the perception of mistake-making in the country.

Jul 19, 2023

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

Listing Ceremony

To support the successful listing of ESR on HKEX. ESR is the largest APAC-focused logistics real estate platform. The communication programme was tailored to highlight ESR’s unique business model plus the growth potential of the APAC market, which is the most dynamic and fastest growing logistics market in the world.

Nov 27, 2020

Ariel – Sons #ShareTheLoad (Ariel - Sons #ShareTheLoad)

Third leg of the movement- Share The Load. Ariel brand believes in the progress and empowerment of women, because women are the backbone of our society. #ShareTheLoad is not a campaign, it’s a movement to bring a change in the society. SONS #SHARE THE LOAD – 2019
This year, Ariel wanted to focus on another root cause of this prejudice, on Raising the children. Within the same progressive households, there is often a difference in the way our sons and daughters are being raised.

Mar 11, 2020

Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

Haier Trade Show

Standing out in a crowded place – the Expo Challenge.
The Appliances & Electronics World Expo (AWE) has become the world’s leading platform and the biggest stage for household appliances brands within the Chinese market – a segment that reached RMB810 billion in value in 2018. In 2019, over 900 exhibitors were set to participate in AWE, which would hosted more than 350,000 visitors over four days. Both numbers of exhibitors and visitors set the exhibition record over the past five years.
So many potential customers, but at the same time – so many pressing competitors.
Haier, as one of the industry’s leading brands, was poised to present its newest technology and smart home system. AWE could not be a better place to show it off to the world. Haier’s smart lifestyle range has continued to move forward in leaps, from single device intelligence to multi-device interconnection, and then into to the Internet of Things era.

Feb 11, 2020

Big Hit Entertainment

Big Hit is the record label behind K-pop superstar BTS, who became the first group since the Beatles to earn three No.1 albums on the Billboard 200 chart within a year in 2019. Their Artist Development Team hired The Hoffman Agency Korea to promote fully-fledged digital marketing campaigns for its 2018 Global Audition. Despite BTS’s success, Big Hit faced difficulties attracting artists and it was imperative for them to attract and promote new talent. Big Hit’s goals and criteria were as follows:
- To attract male candidates in their teens
To receive over 200 applications per city in the USA, Canada, and Hong Kong to participate at the onsite audition

Tags: Big Hit Entertainment | Online | Social | Korea |

Dec 10, 2019

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