Timezone Orchard Exchange Opening

The Event Objective:
Create awareness and buzz for Timezone’s largest venue in Singapore at Orchard Exchange by leveraging an integrated communications and brand activation campaign, culminating in a burst of publicity leading to its grand opening

The Target Audience:
Teens & Young Adults
Attracting casual visitors looking to fill their spare time, the Timezone in Orchard appeals to PASSIVE users who may stop by for a quick game or two while waiting for friends or a movie.

Parents with Young Children
Timezone in Orchard is a haven for ACTIVE users seeking a day of thrilling gaming experiences. It's the perfect destination for those who deliberately plan their trip to enjoy a day of fun and bonding.

Planning & Execution

The activation is executed in 03 phases:
1. Phase 1 - Basketball Shoot & Score
2. Phase 2 - Launch Timezone with a Blitz of Publicity
3. Phase 3 - Sustain & Re-engage

The activities surround the idea of positioning Timezone as one of a kind social and entertainment venue.

Effectiveness / Results

Created more than 18 million impressions throughout campaign

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The Campaign Asia-Pacific Team