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1-For-1 F&B Deals All Year Round

Singtel needed to address a key challenge within its Red membership program: how to make a paid loyalty tier feel consistently valuable and relevant in everyday life. Singtel identified the need for an always-on engagement program benefits that solved their pain points, limited daily relevance, low habitual usage, and difficulty differentiating telco loyalty beyond connectivity. The brief was to design a simple, accessible engagement program that embedded Singtel into customers’ routines, encouraged frequent app interaction, and reinforced the brand’s position as a lifestyle enabler rather than a utility provider.

Feb 25, 2026

Uno Prize Pick 1 in 3 Wins

The UNO™ at Hungry Jack’s program aimed to drive profitable traffic and upsell higher value items and increase baskets, positioning it as a strong alternative to competitor promotional programs. It sought to boost sales across various channels, including in-store, app, and delivery, throughout the day by introducing gamified mechanics that added value and excitement to the customer experience.

Feb 25, 2026

Whatever It Is, Gift It with Grab

Grab set out to increase daily transactions and basket size across its ecosystem, including GrabFood, GrabMart, and GrabCar, by making everyday bookings feel more rewarding and emotionally engaging. The opportunity was to drive higher frequency of use among millennials and young families in key cities, while differentiating Grab beyond functional convenience. The brief called for a scalable campaign that could build excitement, strengthen customer preference, and encourage repeat behavior across multiple services, rather than relying on short-term price incentives.

Feb 25, 2026

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

Lotus’s Malaysia sought to move beyond traditional price-led promotions and discounts, which were delivering diminishing impact among Gen X and millennial shoppers increasingly motivated by lifestyle aspirations and experiences. Following its rebrand from Tesco Malaysia, the brand wanted a campaign that could differentiate Lotus’s in a competitive retail landscape while driving meaningful business outcomes. The objective was to increase average spend per visit, encourage repeat engagement, and build deeper emotional connection by turning routine grocery shopping into something more aspirational and loyalty-driving.

Feb 25, 2026

Get Quaker Fit, Sure Win Health & Wellness Rewards

Quaker sought to drive brand stickiness and sales growth by expanding its reach, attracting and retaining customers. With increasing competition in the wellness space, the goal was to differentiate the brand and drive repeat purchases through a compelling community driven program. Target audience: Nutrition-inclined consumers 25-45 years old, health-conscious and fitness enthusiasts.

Feb 25, 2026

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan sought to elevate its travel retail experience, recognizing that today’s traveller looks for more than convenience - they seek a memorable, personalized encounter while being introduced to its travel exclusive collection. The Discover Your Expression (DYE) was developed to meet this need, transforming the retail journey with an interactive and user-friendly tool.

Tags: Macallan | Mobile |

Feb 26, 2025

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1-For-1 F&B Deals All Year Round

Uno Prize Pick 1 in 3 Wins

Whatever It Is, Gift It with Grab

Lotus’s “Beli-Beli Cuti-Cuti" (Lotus’s “Beli-Beli Cuti-Cuti”)

Get Quaker Fit, Sure Win Health & Wellness Rewards

The Macallan Global Travel Retail Experience – Discover Your Expression

MEON-CHAN | CHARACTER ELEVATION

RICO | CHARACTER CREATION

MR. GAM | CHARACTER CREATION

IFE4CUTS' FRAME | CHARACTER LICENSING

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