About
Campaign Title:
Get Quaker Fit, Sure Win Health & Wellness Rewards
Campaign Duration:
4 - 6 months

Brand Name:
QUAKER
Industry Sector:
Food
Agency Name(s):
TLC WORLDWIDE
Countries & Regions:
Malaysia, Philippines, Singapore
Key Objectives:
Brand - Awareness, Customer Acquisition, Customer Retention, Increase Market Share
Target Audiences:
Male, Youth, Female, Professionals
Ad Spend in USD:
$0 - $49,999
Testimonial
 PepsiCo (Malaysia) Sdn Bhd and PepsiCo International Pte.Ltd has approached TLC Marketing Asia Pacific Pte. Ltd to work together on a promotion ‘Quaker Fit Campaign 2025’. The campaign objective is to increase sales and frequency of purchase of Quaker Oat products by offering a range of wellness rewards for Singapore and Malaysia market. The campaign was launched on 16 Dec 2024 (Malaysia) and 02 Jan 2025 (Singapore). Within 10 weeks, we have gathered some data insights with Quaker MY achieving conversion rate of 41% (Total unique participation / Total unique visits) and Quaker SG with 67% of participation rate (Total Unique Participation / Total Participation). Some additional interesting insights includes age group between “35-44” usually participate at 2pm for MY, and ’45-54’ usually participate at 5am for SG. Working with the TLC team has been a positive experience. Valerie and Catherine have shown a strong level of servicing through consistent follow-up and a positive attitude throughout the process. Their collaboration in building the Rewards campaign in MYSG within a relatively short timeline has been commendable. We appreciate their dedication and effort in helping us land the Quaker Sure Win Rewards Program on time in full.
- Debra Deyvitah, PepsiCo
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Get Quaker Fit, Sure Win Health & Wellness Rewards


Quaker sought to drive brand stickiness and sales growth by expanding its reach, attracting and retaining customers. With increasing competition in the wellness space, the goal was to differentiate the brand and drive repeat purchases through a compelling community driven program.

Target audience: Nutrition-inclined consumers 25-45 years old, health-conscious and fitness enthusiasts.

Planning & Execution


We designed a community-driven rewards program tailored for health-conscious consumers, aimed at driving repeat purchases, attracting new customers, and strengthening brand loyalty. By offering guaranteed health and wellness perks such as fitness classes and healthy desserts, the program motivates consumers along their fitness journey while deepening their connection with the brand.

Reward details: Every pack comes with guaranteed health and wellness rewards, plus the chance to win grand prizes such as an annual gym membership or an 8-day global hotel stay.

Effectiveness / Results



  • 45% conversion rate in the Philippines

  • +20% sales uplift on priority SKUs

  • 30% bigger baskets in Singapore & Malaysia

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The Campaign Asia-Pacific Team