Mobile | Agency Portfolio

Enchanteur Delightful Campaign

In the face of competitors consistently launching new products and executing aggressive advertising campaigns, our objective is to maximize product awareness and strengthen market positioning. Through the implementation of omnichannel marketing strategy across various online and offline media channels, we re-launched the Enchanteur “Delightful Series” through different phases allowing for more strategic execution and better audience engagement.

Jan 02, 2026

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan sought to elevate its travel retail experience, recognizing that today’s traveller looks for more than convenience - they seek a memorable, personalized encounter while being introduced to its travel exclusive collection. The Discover Your Expression (DYE) was developed to meet this need, transforming the retail journey with an interactive and user-friendly tool.

Tags: Macallan | Mobile |

Feb 26, 2025

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

The Macallan, a key brand under Edrington Group, was set to launch a new collection in their travel-exclusive range. However, no offline-to-online strategy had been planned for their in-store activations. Without an O2O strategy, the customer journey would be fragmented, isolating the opportunity to engage with customers to the in-store experience only. This would also be a missed opportunity for data collection, a key component to better understanding customer behaviour and campaign performance.

Feb 26, 2025

RING RING | CHARACTER ELEVATION

Jun 27, 2024

How MoTCE Website Can Make Dreams Into Reality

The challenge is of course to stay resilient and keep surviving in the middle of the pandemic which became a barrier to the travel & creative economy industry. What we do is, provide high-impact strategy & innovations to revive Indonesia’s travel and economy creative industry with our way, the digital way. We will show you how we still managed to increase travelers’ who are planning to travel to & in Indonesia. The data shows their interest and intent by monitoring their activity in Indonesia.travel website.

Tags: The Ministry of Tourism and Creative Economy of Indonesia | Mobile | Online | Indonesia |

Feb 28, 2024

2020 Hennessy T-mall Super Brand Day

Explore new consumption opportunities

Both local and foreign spirit brands have been competing for years to stand out among food pairings in the Chinese market. In order to realize business growth, a new subdivided consumption occasion must be found when pairing food with spirits at the dinner table

Attract new consumer groups

Hennessy is one of the most famous luxury cognac brands in the world and has been established in China since 1869. The perception of Hennessey among new alcohol consumers is that it is for sophisticated drinkers. In addition, the brand is also facing increased competition from other foreign alcohol drinks like whisky, cocktails and craft beer, which are currently trendy among young Chinese consumers.

Boost e-commerce in the COVID-19 era

Though Hennessy launched its e-comm...

Jan 05, 2022

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

Listing Ceremony

To support the successful listing of ESR on HKEX. ESR is the largest APAC-focused logistics real estate platform. The communication programme was tailored to highlight ESR’s unique business model plus the growth potential of the APAC market, which is the most dynamic and fastest growing logistics market in the world.

Nov 27, 2020

Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

All Things Happy with California Pistachios

Time to Get Strategic About Making People Happy – Both Client and Consumer
Ketchum was tasked with developing an integrated PR campaign to build upon the excitement of California Pistachios as the “happy nut” in China, and their brand, Wonderful Pistachios, as the “poster boy” for California Pistachios in China. Wonderful Pistachios was seeking a comprehensive brand campaign that would:

fully leverage the power of experiential marketing across different scenarios
appeal to diverse segments of the brand’s target audiences
subtly drive consistent brand messaging
influence consumer behavior directly

Time to Nail The Brief
The below describes a strategic approach that was successfully integrated and coordinated across all marketing channels in China including paid media (pre-movie commercial), earned media (PR and online influencer outreach) and ...

Feb 13, 2020

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