Retail | Agency Portfolio

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan sought to elevate its travel retail experience, recognizing that today’s traveller looks for more than convenience - they seek a memorable, personalized encounter while being introduced to its travel exclusive collection. The Discover Your Expression (DYE) was developed to meet this need, transforming the retail journey with an interactive and user-friendly tool.

Tags: Macallan | Mobile |

Feb 26, 2025

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

The Macallan, a key brand under Edrington Group, was set to launch a new collection in their travel-exclusive range. However, no offline-to-online strategy had been planned for their in-store activations. Without an O2O strategy, the customer journey would be fragmented, isolating the opportunity to engage with customers to the in-store experience only. This would also be a missed opportunity for data collection, a key component to better understanding customer behaviour and campaign performance.

Feb 26, 2025

USAGYUUUN’S VILLAGE - SUMMER EVENT | EVENT ORGANIZATION

Tags: AEON MALL BÌNH TÂN | PR | Social | Vietnam |

Jun 27, 2024

USAGYUUUN IN WINTER WONDERLAND | CHARACTER LICENSING

Tags: AEON MALL BÌNH TÂN | PR | Social | Vietnam |

Jun 27, 2024

Meeting Again for the First Time

Jul 06, 2023

CHAUMET Tiara Dream Exhibition – Sanlitun, Beijing

Jan 05, 2022

Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

Orange Days

The KTM 200 Duke, while metro cities accepted this KTM’s product with open arms, KTM’s long-term success needed the acceptance of customers from smaller towns and tier 2/3 cities in India. The brand needed a lot of groundwork to educate, inform and build awareness and excitement for the products. Thus, Program Orange Days and Orange rides Country wide, a platform for KTM owners to gather and meet fellow owners and enthusiasts. KTM through such events also allowed bike owners to appreciate the ample thrills that a KTM bike can provide on a race track. The Orange days were conducted in every major city and kept on growing in scale. Objective - Build awareness through media let event showcasing the performance and innovation of KTM motorcycle

Mar 11, 2020

Aditya Birla Fashion Retail-Record Breaking Fashion

Pantaloons is India’s largest big box fashion retailer, and one of the fastest growing lifestyle apparel destinations in India, with over 243 stores spread across 120 towns and cities. Objective
To help the retail business grow in an increasingly competitive marketplace, we were tasked with leveraging events that highlighted the new brand narrative and connected with consumers across India’s diverse regions. Audience insight:
India connects through cultural celebrations
Fashion is most successful when it makes people feel special, and that sense of celebration is valuable in crafting an engaging brand narrative. Festivals presented the perfect medium for Pantaloons to engage with consumers, distinguish the brand, and have some colourful fun. Strategy development: The agency devised a focused communications strategy that put Pantaloons at the heart of popular local festivals throughout India. Identified k...

Mar 11, 2020

Winning the Trust of 3.7 Million Microfinance Customers

Ujjivan Small Finance Bank (Ujjivan SFB) started its operations as a Small Finance Bank in February 2017. Prior to which it had functioned as a microfinance company and was ranked among India’s top three microfinance operations, with 450 branches in 24 states and a clientele of 3.71 million people who did not have easy access to formal credit. In 2015, when Ujjivan SFB got a license to convert itself to a Small Finance Bank (SFB), it had to convince its existing microfinance customers, most of them at the bottom of the socio-economic pyramid, to trust its new small finance bank operation, equipped with biometric ATMs that collected deposits and doled out money at the touch of a finger.

Feb 11, 2020

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