Food | Agency Portfolio

O'FOOD NEIGHBORHOOD CHARACTERS | CHARACTER CREATION

Tags: DAESANG | PR | Social | Vietnam |

Jun 27, 2024

O'FOOD NEIGHBORHOOD CHARACTERS | PACKAGE DESIGN

Tags: DAESANG | PR | Social | Vietnam |

Jun 27, 2024

Caffé Bené

Jul 04, 2017

VIPS

Jul 04, 2017

Bon Juk(Porridge)

Jul 04, 2017

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

KOREANS' BIG MAC SONG!

The Big Mac was no longer iconic in Korea and competition among fastfood chains was increasing with discount mechanics like coupons and price promotions. It was tough to change consumer’s mindsets, our campaign objective was to reignite consumers’ cravings for the Big Mac and stimulate consumption, without relying on discount coupons or promotions and we needed to successfully localize McDonald’s 1974’s commercial, ‘Big Mac Chant’ which was big hit in the U.S as well.

Dec 06, 2012

FLAVOR RADIO

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted more people to choose Dunkin' Donuts for coffee, rather than visit other cafes. How could they make people associate Dunkin' with coffee?

Tags: DUNKIN' DONUTS | Out of Home | Korea |

Nov 30, 2012

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O'FOOD NEIGHBORHOOD CHARACTERS | CHARACTER CREATION

O'FOOD NEIGHBORHOOD CHARACTERS | PACKAGE DESIGN

Caffé Bené

VIPS

Bon Juk(Porridge)

eCommerce

KOREANS' BIG MAC SONG!

FLAVOR RADIO

The Agency Directory online coverage is now Portfolio