Food | Agency Portfolio

Breathe In Nature

The challenge was to engage younger consumers in a way that felt relevant to their lifestyles, while strengthening Ricola’s positioning around wellness, balance, and connection to nature. Beyond brand building, Ricola also required a commercially viable mechanic that could drive incremental purchase without discounting, deliver high perceived value, and remain true to Ricola’s heritage, resulting in a proposition that was both aspirational and difficult for competitors to replicate.

Feb 25, 2026

100 Years of Goldbears

To mark the 100th anniversary of its iconic Goldbears, Haribo aimed for a campaign that would go beyond driving short-term sales. The brand sought to celebrate its heritage in a way that felt meaningful to families and young adults in Singapore, while reinforcing the joy and nostalgia Goldbears have represented for generations. The challenge was to build emotional connection, boost shopper engagement, and offer customers a keepsake that would live on well beyond the pack and transform a purchase into a lasting brand memory. Target audience: Families with children and young adults in Singapore.

Feb 25, 2026

Uno Prize Pick 1 in 3 Wins

The UNO™ at Hungry Jack’s program aimed to drive profitable traffic and upsell higher value items and increase baskets, positioning it as a strong alternative to competitor promotional programs. It sought to boost sales across various channels, including in-store, app, and delivery, throughout the day by introducing gamified mechanics that added value and excitement to the customer experience.

Feb 25, 2026

KFC COLONEL’S HEIRS

KFC Thailand set out to deliver a national-scale campaign that would reward everyday customers while generating mass excitement and cultural relevance. Built around Colonel Sanders’ 9.9 Birthday, the brand wanted to create a promotion that went beyond a typical QSR giveaway, one that could drive high participation through simple entry mechanics, increase perceived winning opportunities, and stand out through distinctive storytelling rooted in Thai traditions of fortune and inheritance. The brief was to engage communities across Thailand with an accessible purchase threshold, strengthen customer loyalty, and create a campaign experience that felt both entertaining and highly rewarding.

Feb 25, 2026

Fun Adventures with Happy Meal

McDonald’s wanted to refresh excitement around its iconic Happy Meal by strengthening its emotional connection with families in an increasingly experience-driven market. While the Happy Meal was already a well-loved product, the brand saw an opportunity to extend the joy beyond the restaurant by offering shared experiences that families could enjoy together. The brief focused on creating added value that went beyond toys or food, encouraging repeat visits, reinforcing McDonald’s role in family bonding, and positioning the Happy Meal as a gateway to learning, play, and discovery.

Feb 25, 2026

Win Rewards In Every Pack / Snack More, Win More

Frito-Lay set out to move beyond traditional snack promotions and create a campaign that could deliver immediate excitement while influencing purchase behavior among Gen Z and millennial shoppers. In a crowded FMCG Snack category where price-led mechanics often struggle to engage younger audiences, the brand needed a fresh, scalable solution that rewarded loyalty, sparked social buzz, and encouraged shoppers to trade up to larger pack sizes. The brief called for a high-impact activation that delivered instant gratification, drove viral engagement, and could be rolled out across multiple Southeast Asian markets.

Feb 25, 2026

Get Quaker Fit, Sure Win Health & Wellness Rewards

Quaker sought to drive brand stickiness and sales growth by expanding its reach, attracting and retaining customers. With increasing competition in the wellness space, the goal was to differentiate the brand and drive repeat purchases through a compelling community driven program. Target audience: Nutrition-inclined consumers 25-45 years old, health-conscious and fitness enthusiasts.

Feb 25, 2026

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Breathe In Nature

100 Years of Goldbears

Uno Prize Pick 1 in 3 Wins

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Fun Adventures with Happy Meal

Win Rewards In Every Pack / Snack More, Win More

Get Quaker Fit, Sure Win Health & Wellness Rewards

O'FOOD NEIGHBORHOOD CHARACTERS | CHARACTER CREATION

O'FOOD NEIGHBORHOOD CHARACTERS | PACKAGE DESIGN

Satisfyingly Meaty. Surprisingly Plant (Satisfyingly Meaty. Surprisingly Plant.)

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