| Agency Portfolio

Rewardz – B2B SEO for UAE

Increase Online Traffic to Website to gain more Conversions
To increase online traffic for their website targeting UAE as a region and achieve good rankings for digital rewards marketplace of local incentives covering dining, shopping, travel, wellness and experiences which can be customised to customer’s needs. Niche market.

Tags: Rewardz | Online |

Jun 08, 2020

Cellini – SEO and PPC Campaign (Cellini – SEO and PPC Campaign Case Study)

Jun 08, 2020

Orange Days

The KTM 200 Duke, while metro cities accepted this KTM’s product with open arms, KTM’s long-term success needed the acceptance of customers from smaller towns and tier 2/3 cities in India. The brand needed a lot of groundwork to educate, inform and build awareness and excitement for the products. Thus, Program Orange Days and Orange rides Country wide, a platform for KTM owners to gather and meet fellow owners and enthusiasts. KTM through such events also allowed bike owners to appreciate the ample thrills that a KTM bike can provide on a race track. The Orange days were conducted in every major city and kept on growing in scale. Objective - Build awareness through media let event showcasing the performance and innovation of KTM motorcycle

Mar 11, 2020

Winning the Trust of 3.7 Million Microfinance Customers

Ujjivan Small Finance Bank (Ujjivan SFB) started its operations as a Small Finance Bank in February 2017. Prior to which it had functioned as a microfinance company and was ranked among India’s top three microfinance operations, with 450 branches in 24 states and a clientele of 3.71 million people who did not have easy access to formal credit. In 2015, when Ujjivan SFB got a license to convert itself to a Small Finance Bank (SFB), it had to convince its existing microfinance customers, most of them at the bottom of the socio-economic pyramid, to trust its new small finance bank operation, equipped with biometric ATMs that collected deposits and doled out money at the touch of a finger.

Feb 11, 2020

Continental Tires “Conti Cities”

Background At present, one third of the world's tire production is in China. Continental, founded in 1871, has entered the Chinese market since 1996. Because of its professional technology and industry influence, Continental has won the recognition of the majority of consumers. During its initial promotion, Continental spread its brand value in traditional advertising forms such as TVC, outdoor display advertising and vertical. However, since the whole market has become saturated and the marketing promotion strategies of competitors are almost the same, consumers lack value recognition and emotional resonance for the brand, resulting in slow sales growth. In 2018,“When everything counts”is chosen as the Chinese brand slogan. Continental accompanies everyone that moves forward.
Challenge: 1. Chinese social media is blooming these years. Former advertising, propagating selling points, did not work. How can Continental find ...

Feb 11, 2020

ThinkVision 15th Anniversary B2C Global Social Campaign

The hardcore B2B tech brand first approach to click through B2C
Lenovo has been designing computer monitors for business use under the ThinkVision brand for 15 years. They offer full-function ergonomic stands, high performance specifications, multiple connectivity options and great value pricing. Over this time, it had exclusively used a channel marketing approach to communications giving its distributors all of the information and collaterals they needed to sell the product to their customers. Now in its anniversary year, it was time to think differently about ThinkVision marketing. Lenovo wanted to create a global brand enhancement program for ThinkVision that would connect directly with business customers and help drive sales with its distributors.
CHALLENGES
Our brief presented some significant challenges:

First, ThinkVision monitors are very practical devices so we would ...

Tags: Lenovo | Mobile | Social | Online |

Feb 11, 2020

Strategic Media Partnership in Korea

Cheung Kong Graduate School of Business (CKGSB) features 45 full-time professors with unrivaled expertise and insights in the business and economic field. The unmatched alumni network also promotes strong academic-industrial collaboration in diversified sectors. China’s open-door policy and rapid growth in many sectors heightened demand for knowledge and experts’ views on the market. However, CKGSB is relatively new with lower brand awareness than other global business schools in Korea. It is one of the top priorities for CKGSB to Raise brand awareness and position CKGSB as the thought leader by engaging and cultivating strong alliances with major media outlets in Korea. The strategic approach made is to Promote and leverage long-term relationships with top-tier media outlets to fortify CKGSB’s thought leadership in the industry. It is also aimed to expand CKGSB’s influence in the business community and raise credibility among fresh graduates and mid-career executives seeking China-f...

Tags: Cheung Kong Graduate School of Business | PR | Print (Trade/Newspaper) | Korea |

Mar 30, 2017

DW with Canon (Post it Pad) (Canon Post It Pad)

Canon wanted to create awareness of the merger of Oce paper media into Canon and the idea was to inform customers of the papers wrappers change (which now incorporates both Canon and Oce logos instead of only Oce logo). The papers were not launched yet then in the market but Canon wanted customers to be aware in advance and be confident that the papers quality remain unchanged.

Tags: Canon | Direct Marketing |

Sep 10, 2014