DW with Canon (Post it Pad)
Canon wanted to create awareness of the merger of Oce paper media into Canon and the idea was to inform customers of the papers wrappers change (which now incorporates both Canon and Oce logos instead of only Oce logo). The papers were not launched yet then in the market but Canon wanted customers to be aware in advance and be confident that the papers quality remain unchanged.
Planning & Execution
We brainstormed hard and long on how we could create hype and awareness and an original idea came through.
DW created a stationary gift that is affordable and easily distributed through the network of the Sales representatives. Unlike ordinary post-it-pads, a special folding is created to provide a pop-up element of surprise while enticing the reader’s curiosity to read the content on it.
Effectiveness / Results
Many customers loved the pop up element of surprise and the Sales Reps could use this opportunity as a conversational piece and communicate with their customers though the post-it-pad.