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Love is Diverse

Launch new life insurance policy that expands the criteria of who the policy holder can identify as their beneficiary, beyond legal spouse or immediate offspring. Among the first of its kind, this policy also follows the brand’s repositioning of its Insurance arm as HSBC Life. Campaign objective is to raise awareness of this new policy by building context that resonates among target audiences, meanwhile, raising brand awareness of HSBC Life and its new positioning.

Tags: HSBC | Online | Social |

Feb 26, 2025

USAGYUUUN’S VILLAGE - SUMMER EVENT | EVENT ORGANIZATION

Tags: AEON MALL BÌNH TÂN | PR | Social | Vietnam |

Jun 27, 2024

USAGYUUUN IN WINTER WONDERLAND | CHARACTER LICENSING

Tags: AEON MALL BÌNH TÂN | PR | Social | Vietnam |

Jun 27, 2024

VIPO'S COSTUME | MASCOT COSTUME PRODUCTION

Tags: Viettel | PR | Vietnam |

Jun 27, 2024

USAGYUUUN BOOTH AT COLOR FIESTA | EVENT MANAGEMENT

Tags: COLOR FIESTA | PR | Social | Vietnam |

Jun 27, 2024

O'FOOD NEIGHBORHOOD CHARACTERS | CHARACTER CREATION

Tags: DAESANG | PR | Social | Vietnam |

Jun 27, 2024

O'FOOD NEIGHBORHOOD CHARACTERS | PACKAGE DESIGN

Tags: DAESANG | PR | Social | Vietnam |

Jun 27, 2024

Qantas Business Lounge

Tags: PGIM | Out of Home | Australia |

Jan 25, 2024

Tea so nice, Brits won’t shut up about it

If there’s one thing that the Brits are known for, it’s tea! Over 100 million cuppas are drunk every day in the UK, making the Brits one of the world’s largest tea consumers. As tea connoisseurs, they have their favourites - with Yorkshire Tea coming out on top in a recent poll. Last year, Yorkshire Tea launched down under and has since been ranked the best-tasting black tea in Australia by CHOICE. To celebrate, whilst raising awareness for Aussies who haven’t yet tried Yorkshire Tea, we launched a cheeky OOH and experiential campaign in Sydney and Melbourne.

Tags: Yorkshire Tea | Out of Home | Australia |

Jan 23, 2024

Team Unstoppable

Situation: GenMZ are increasingly actively involved in global, social and political causes - and are choosing to align themselves only with people, products and brands that embody their beliefs and passion. Big problem: Samsung's affinity with this generation requires improvement especially with a strong competitor like Apple. How do we elevate Samsung to be the preferred brand, one that has impressive product innovation and a brand with a purpose, a brand that's in-touch with society's most pressing social causes – causes Gen MZ find relevant as well?

Tags: Samsung | PR | Social |

Feb 15, 2023

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Love is Diverse

USAGYUUUN’S VILLAGE - SUMMER EVENT | EVENT ORGANIZATION

USAGYUUUN IN WINTER WONDERLAND | CHARACTER LICENSING

VIPO'S COSTUME | MASCOT COSTUME PRODUCTION

USAGYUUUN BOOTH AT COLOR FIESTA | EVENT MANAGEMENT

O'FOOD NEIGHBORHOOD CHARACTERS | CHARACTER CREATION

O'FOOD NEIGHBORHOOD CHARACTERS | PACKAGE DESIGN

Qantas Business Lounge

Tea so nice, Brits won’t shut up about it

Team Unstoppable

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