Hong Kong | Agency Portfolio

U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

Wearable IoT World (WIoTW) pioneers as the world’s first accelerator based in San Francisco focusing on the Internet of Things (IoT), wearables, and emerging technologies. With the aim to choose Hong Kong as its home in Asia to launch the U.S.-Pan Asia IoT Superhighway Accelerator, The Hoffman Agency helps drive their brand awareness while connecting and educating Hong Kong and other Asian startup community on IoT. Upon landing on the Superhighway, WIoTW officially kicked off their launch on January 19th, 2016 and hosted its inaugural class on May 17th, 2016, pivoting on driving IoT innovation and entrepreneurship in Hong Kong and Asia while championing global IoT development ahead.

Jan 05, 2017

Maximising the Potential of Sinomax

Maximising the Potential of Sinomax is a campaign that we developed for assisting Sinomax in its primary listing and fund raising exercise in Hong Kong. Among the challenges to overcome included the lacklustre economies of the PRC and US which further dampened consumption, concerns over the quality of listed companies rose following a spate of profit warnings issued by several new listings and the competition with numerous companies for media and investor interest, with 47 IPOs launched between June and August 2014 and six IPO media conferences held on the same day. Moreover, Sinomax’s former management was found guilty of smuggling common goods into China in 2004, this incident casted a shadow on the new management, and jeopardised the company’s listing plan.

Jan 04, 2017

Creating the Next Miracle

Creating the Next Miracle is a campaign that we at SPRG developed for assisting Regina Miracle International (Holdings) Limited (“RM”) in its primary listing and fund raising exercise in Hong Kong. RM is a leading global intimate wear company that innovates, designs and manufactures a wide range of intimate wear and functional sports products for leading global brands, including Victoria’s Secret and Under Armour, leveraging its innovative design manufacturer (“IDM”) business model. It is the industry’s number one bra manufacturer and is particularly adept at developing technological innovations that have cross-industry and cross-product-line applications

Jan 04, 2017

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

Reinvigorating China Unicom’s Local Love and Global ICT Leadership

A large-scale foundation stone laying ceremony was organized as part of a major launch campaign to unveil the China Unicom Global Center (GC) as the company’s first and largest ICT GC built outside of China, with the aim to:

Secure mass media coverage and generate mass in target media essential to communicate the company's international expansion plans and position China Unicom as a global ICT leader

Generate a robust domestic and regional media cycle on the company’s investment/growth in Hong Kong to demonstrate China Unicom's commitment to local community

Mitigate security and transparency issues that stigmatizes data centers run by state-owned Chinese companies

Feb 06, 2015

Halloween Campaign Site 2014 (Ocean Park Halloween 2014)

Jan 29, 2015

Website

Jan 28, 2015

NX: All Eyes on Me Campaign Site (NX: All Eyes on Me Campaign)

Lexus Hong Kong was readying for the launch of their brand new hybrid SUV, the NX and came to Designercity to request for a campaign site in support of their launch. Their requirements were that the site had to be created based on their theme, Amazingly Sharp with breakaway taglines to use. “I look Sharp, I think Sharp, I drive Sharp and I Feel Sharp”, respectively. They wanted us to convey visually and in styling that the new NX was in sharp contrast to their other models.

Jan 28, 2015

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

Jan 28, 2015

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

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U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016

Maximising the Potential of Sinomax

Creating the Next Miracle

Business of Design Work (Business of Design Week)

Reinvigorating China Unicom’s Local Love and Global ICT Leadership

Halloween Campaign Site 2014 (Ocean Park Halloween 2014)

Website

NX: All Eyes on Me Campaign Site (NX: All Eyes on Me Campaign)

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

eCommerce

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