BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.
Planning & Execution
The PR strategy was divided into Asia, Greater China, Europe, America and others.
A comprehensive and integrated communications strategy was executed among all media channels included OOH, print, electronic, online as well as social media.
Effectiveness / Results
• Over 3,000 media coverage
• Over 500 worldwide and domestic media representatives attended the event.