Hong Kong | Agency Portfolio

Enchanteur Delightful Campaign

In the face of competitors consistently launching new products and executing aggressive advertising campaigns, our objective is to maximize product awareness and strengthen market positioning. Through the implementation of omnichannel marketing strategy across various online and offline media channels, we re-launched the Enchanteur “Delightful Series” through different phases allowing for more strategic execution and better audience engagement.

Jan 02, 2026

SEO, Google/ Bing SEM, Google GDN, Landing Page

Client – John Hu Migration Consulting would like to drive a long run always on lead generation campaign via search, social and display channels Objective:
Client is well known in the migration industry. However, in this digital age, there is lack of brand awareness in digital media channels. In fact, the migration industry needs tons of leads to expand the potential consumer pool. For the consumer pool, targeted audiences have to be well educated and willing to spend on high value products. Expanding the potential consumer pool based on the current targeting pool able to drive lookalike and similar audience. It aims to enlarge the targeting pool so that it reaches new people who are likely to be interested in client’s services.

Tags: John Hu Migration Consulting | Social | Online | Hong Kong |

Jun 04, 2020

Crypto.com

Crypto.com, a pioneering payments and cryptocurrency platform, continued to engage The Hoffman Agency to raise awareness of cryptocurrency as a mainstream payment method, but also to drive its brand awareness and user base. All in midst of a crypto bear market. The Hoffman Agency’s top priority: Support Crypto.com’s business goals of driving app downloads and card reservations. Connect with, and influence various stakeholders using bespoke channels and messages.

Dec 10, 2019

Digital Revamp

The past five years have seen football clubs and sporting clubs in general struggle to retain fan loyalty and interaction due to the rapid rise of social media. For English Premier League club West Ham United, listed by Forbes as one of the twenty most valuable football clubs in the world, their major challenge was to attract fans back to their official website. Fans had strayed to various online environments such as Facebook, Twitter, Instagram and other sporting websites and apps. With their upcoming stadium move in mid-2016 to the world class Queen Elizabeth Olympic Park, it was crucial for the Club to re-engage with fans through a revitalised official website with a visually stunning design and captivating content.

Tags: West Ham United F.C. | Mobile | Online | Hong Kong |

Nov 03, 2017

Revamp

Ocean Park Hong Kong needed to revive its digital presence to reflect its status as Hong Kong’s premier theme park and as the city’s ultimate destination of excitement. The greatest challenge was in consolidating over 1000 pages of content into a fun and easy to browse website that allowed users to intuitively discover exactly what they wanted to see, across all devices.

Tags: Ocean Park | Mobile | Online | Hong Kong |

Nov 03, 2017

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

Immortalizing Happiness: MetLife Hong Kong’s Infinity App

MetLife Hong Kong launched their Infinity app and sought earned media coverage to further publicize the app’s unique features. However, they were unfamiliar with local media environment and had no experience working with journalists.

Designed to make people feel positive today through mobile, the Infinity app is a unique virtual time capsule, focusing on positive moments in life. It allows people to capture, store and share these special memories with their loved ones at a predetermined time in the future.

Tags: MetLife | PR | Online | Hong Kong |

Jul 27, 2015

Twinkle Surprise

Jan 28, 2015

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

Jan 28, 2015

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

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Enchanteur Delightful Campaign

SEO, Google/ Bing SEM, Google GDN, Landing Page

Crypto.com

Digital Revamp

Revamp

Business of Design Work (Business of Design Week)

Immortalizing Happiness: MetLife Hong Kong’s Infinity App

Twinkle Surprise

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

eCommerce

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